In this one week design sprint we helped telecommunication company Vimla create innovative solutions before the launch of their new core platform and Vimla 2.0
Vimla is one of the fastest growing telecommunications in Sweden, starting from a small beta in 2014 to a big and lively community in 2020. In this project we helped them
Vimla wanted us to focus on younger (15-25 y/o) tech- and online-aware users, but the solution should also be simple enough for grownups to understand.
In the beginning we had the hypothesis that users experience problems around data security when using their phones. We went out and asked users in our target group:
We decided to let go of our assumptions and go out again with a broader perspective. We asked users to walk us through a day with their phone. Starting with waking up by the alarm in the morning, checking instagram when eating breakfast, buying a bus ticket and so on.
Our next question was:
This time we asked 30 users and a topic that came up a lot was stress around running out of data. People feel like they have poor control over their data and are forced to buy more for an expensive price.
We needed a fast and efficient way to define the problem and form our "How Might We?"-question.
First, we created an empathy map and a storyboard to understand the user needs.
Based on our research we mapped out:
After our research we started ideating on how to answer the question
How might we help people feel less stressed when running out of data in inconvenient places?
Since we had a whole new mobile core platform to play with we wanted to free our minds from limitations of what was possible before. That's why we started our ideation with brainstorming what the worst possible solution would be. This was a lot of fun and generated a lot of interesting ideas.
One of the solutions we came up with here actually became the one we developed in the end!
Now it was time to start creating some solutions that we actually believed in. Our process to collaborate and not get stuck in discussions was:
We did a crazy 8 individually, then we picked our favorite one and developed a bit further. From those developed paper prototypes we chose our favorite features.
We wanted to create a solution that would make the user feel more in control of their data by having a data controller where the user could budget their data for each month and week, borrow data from the next period or use a small amount of emergency data to help them when running out of data on the go.
When testing with our users we got feedback that it was an interesting concept, but it was a bit difficult to understand.
We decided that it would be better to focus on one feature and picked the one that got the best user feedback- the emergency data.
However, our users found the name emergency data quite intimidating. They said that it sounds expensive and that they wouldn't press it without knowing what is means.
From this point, we changed the name of this feature to Band-aid data.
This was the end result of our one week design sprint.
Our intention was to turn the anxious situation of running out of data in inconvenient places into a fun and relieving experience.
We believe that this would strengthen the bond between Vimla and their users, who would still buy more data, but feel a lot better while doing so.
The user feedback was positive. It would be a happy surprise to find this helping hand when you're in trouble.
We presented our research findings and showcased our prototype to stakeholders at Vimla and our idea will be used to inspire features in Vimla 2.0.
This was a fast paced week with many insights. Some of my personal learning outcomes were:
I grew up on the back of a horse, and competed in showjumping for many years. It brought me abroad and lightened my curiosity for the world at large.
Today, I’ve brought that curiosity and passion for what I do into my design career. I love solving problems with delightful design, and push myself to get better all the time.
When I'm not designing stuff, I love to go on surf trips or spend time in nature. Moving my body sparks my creativity, and keeps me happy.
Wanna grab a cup of coffee and discuss ideas? Or stay connected on the interwebs and share inspiration and opportunities?
I'd love to hear from you.